JasmineCorp Blogs
Updated Blogs
Computer Support Blog
Essensial Software for Web Based Support
HP Server and Desktop
HP ILO - Remote Tech-Support Software
More .....


JCBid.com online auction Soap-boxes-display-case-of-60-pieces
Soap boxes display case of 60 pieces
JCBid.com online auction Natural-wood-craft-clothespins-display-case-of-60-pieces
Natural wood craft clothespins display c
JCBid.com online auction Pencil-tire-gauge-display-case-of-96-pieces
Pencil tire gauge display case of 96 pie
JCBid.com online auction Nylon-mesh-body-sponge-display-display-case-of-144-pieces
Nylon mesh body sponge display display c
JCBid.com online auction Plastic-craft-wiggly-eyes-display-case-of-84-pieces
Plastic craft wiggly eyes display case o
Blog by JasmineCorp | Create your own Blog

Bookmark and Share RSS Feed | Login           

SEO RANKING TIPS


Read about how to build natural One Way Links to your Site. Rank Your Keywords & Increase Website traffic by Search Engine Optimisation.
 

PPC VS Search Engine Optimization


By James at 2010-04-12 00:16:32
PPC is a another business entirely. You'll require to control a high-quality squeeze page, or website, but you will be paying for your traffic. Each time someone clicks on your advertisement (a small text ad) you will pay a particular amount. The amount you pay will depend on your quality score and the market you are targeting. Several folks love this since they think like it gives them extra control. As long as you hold a first-rate quality score and are going to pay, you can by far pull off top rankings in the paid listings.

If you are selling a $15 ink cartridge your cost of sale would range from 20-30% if you are paying $3-$5 per click. (That is if 100% of everyone that clicked, purchased.) If 5 visitors land on your site from PPCs and only one purchased (a conversion rate of 1:5) you will loose money by spending $15 to $25 for that traffic. That is not to say that repeat orders and multiple cartridge purchases wouldn't help, but it might take you months to find out that PPC won't give you the sales you want at a reasonable cost of sale.

If you bid on the wrong keywords in a pay per click campaign, your budget will suffer drastically. The visitors you are pulling to your site may not be interested in what you offer. And if this happens, you will make very few sales and quickly run out of money. Without knowing the exact keywords for the market you are targeting, it is impossible to optimize your campaign. This holds true for search engine optimization as well, but it is time you waste not money (to the degree of a pay per click campaign).

If you've been working with an Internet marketing consultant, they've probably also suggested a method of increasing your ranking in these search engines by paying for the privilege. That's a strategy known as "pay per click", and a topic for an entire article in itself. Suffice it to say that, by bidding on specific keywords or phrases, you can have a sponsored link that appears first in search engine results for that phrase.

If you are in a highly competitive area where many companies offer the same goods and services, one alternative is to use Pay Per Click (PPC) to be at the top of the search results. You apply to open an account, select the keywords and pay only when someone clicks on your listing. The advantage of PPC is immediate search engine positioning and a captive audience that has already searched for a particular item. The disadvantage is that a lot of people might just be browsing. They will click on the listing after a search and never buy. You still will be charged for the click. It is possible to optimize PPC. Take this example: You sell Red Widgets. Many people search for them but never buy.

Services like Paid Inclusion or PPC bidding produce results much earlier than the usual search engine optimization. In Paid Inclusion submissions, you are given a time-frame for which your website remains indexed in search engines. And in PPC bidding, you start having results just as soon as persons begin clicking on ads you bought.

Well, internet marketing of this type includes a yearly budget for payments and renewals - Paid Inclusion submissions need to be renewed and PPC click-through expenses demand a monthly fee. However, organic search engine optimization coupled with PPC usually help in keeping low the cost for the paid service, and is exceptionally useful if you are paying too much for the PPC campaigns.

Read about keyword ranking. Also read about seo packages and article submissions

And also read about:

seo traffic, social media optimization, articles submission
Permalink | Comments (0)

Comments



To add a comment please login by clicking here

JC Store | JasmineCorp | JCBid |Software Development | Domain Registration | Hosting | Web Designing | Buy Books | Advertise with JCSearch | Whois | IP Locator | Add Search | Shopping | Store | Free Blogs | Free GuestBook | Free E-Cards | Free Games | Free Tutorials | Set as Home | Add to Favorite | Suggest a Site | Directory Our Portfolio | Terms of service | Free quote | Tell a Friend | Special Offer | Job Opportunities | games | Usenet Groups  
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Register a Domain Name:
.com .us .info
.org .in .name
.net .biz .asia